Caitlin Clark of the Iowa Hawkeyes waves to the crowd during senior day festivities after the match-up against the Ohio State Buckeyes at Carver-Hawkeye Arena on March 3, 2024 in Iowa City, Iowa.
Matthew Holst | Getty Images Sport | Getty Images
Three years after three little letters revolutionized collegiate sports, a billion-dollar industry is funneling more money into college athletes’ bank accounts — and financial literacy has never been more important.
In 2021, college athletes in the NCAA gained the opportunity to benefit financially from their name, image and…
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